Seollal is one of the most important holidays in the Korean calendar. It is celebrated on the first day of the first lunar month (in accordance with Confucian tradition and the lunisolar calendar), marking a new beginning—the first day of a new year. Its origins date back to the period of the Three Kingdoms (1st millennium CE).
Seollal is both a family-centered and ritual observance. Today and over the next few days, Koreans emphasize continuity between generations, hierarchy, and community. During this time, millions travel to their hometowns. According to the BBC, a record 720,000 departing passengers are expected at Incheon International Airport.
Why the Horse?
The East Asian calendar is based on a 60-year cycle that combines the 12 zodiac animals with the five elements.
The Fire Horse is one such combination, carrying distinctive symbolism. In classical cosmology, the horse represents energy, dynamism, and independence, while fire symbolizes expansion, intensity, and transformation. It is difficult not to feel that something new is on the horizon.
In this special year of Byeong-o (丙午年), the Year of the Fire Horse, please accept our wishes for beautiful beginnings, a year filled with the warm energy of spring, and good health for you and your loved ones. Happy New Year.
병오년(丙午年), 붉은 말의 해를 맞아 아름다운 시작과 따뜻한 봄기운이 가득한 새해 되시길 바랍니다. 사랑하는 분들과 함께 건강하고 행복하세요. 새해 복 많이 받으세요
